bing

Google Is Right About Google. That Is Not the Whole Map.

Google’s guidance on AI search is useful, but it is not universal law. It explains how Google wants us to think about Google Search, not how every AI system retrieves, grounds, cites and acts on information. SEO is still the foundation, yes, but the new competitive layer is evidence: passages that make sense, claims that can be trusted, entities that are corroborated, and websites that can be understood by both humans and agents.