content quality

HCU, thin content and the myth of word count

A few SEO arguments sound right because they are pointing at a real problem, but they still miss the thing sitting in the middle. HCU was not a word-count update, and short content is not automatically thin content. But that does not mean thin content is a myth, or that Google has no way to judge usefulness. The real issue is low-added-value content, the kind that has the shape of expertise, but none of the scar tissue.