Tag
eeat
2 posts
Blue Sky Thinking for LLMs: Why AI Citations Will Be Gamed
Everyone now wants the same thing: to be the page ChatGPT, Gemini, Perplexity or Google’s AI results decide to quote when they answer a question. So the obvious search is, how do I get an LLM to cite my content? The honest answer is less comforting than the usual schema-and-optimisation chatter. LLMs want to cite clear, reliable, primary evidence. But the moment that preference becomes commercially valuable, it becomes a target. What begins as a noble little dream of machines rewarding the best source quickly becomes something older, rougher and more familiar: another algorithm people will learn to game.
Lost in Semantics: EEAT and the Problem of Artificial Ignorance
EEAT was meant to fix quality in search, but in the age of AI Overviews it's falling short. From keyword stuffing to Artificial Ignorance, why the gaming never really ended.