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Blue Sky Thinking for LLMs: Why AI Citations Will Be Gamed

Everyone now wants the same thing: to be the page ChatGPT, Gemini, Perplexity or Google’s AI results decide to quote when they answer a question. So the obvious search is, how do I get an LLM to cite my content? The honest answer is less comforting than the usual schema-and-optimisation chatter. LLMs want to cite clear, reliable, primary evidence. But the moment that preference becomes commercially valuable, it becomes a target. What begins as a noble little dream of machines rewarding the best source quickly becomes something older, rougher and more familiar: another algorithm people will learn to game.